7-Eleven convenience store, Denmark

Fresh and healthy variety for immediate consumption 

7-Eleven’s new orientation can be seen at Copenhagen Airport. On the ground floor, food products were pushed away from the edges and into the centre of attention, while the checkout counter is livened up with fresh baked goods. Convenience formats are ideal areas to use plug-in refrigeration units from Viessmann to guarantee energy-efficiency, temperature stability and an extraordinary shopping experience and to promote appealing product presentation.

We want to get rid of low-quality fast food to make way for higher-grade, fresher, healthier products.

Jesper Ostergaard, head of 7-Eleven Denmark

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